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The Walt Disney Company Digital Analyst in Anaheim, California

Consumer Insight, Measurement & Analytics (CIMA) is a part of Disney Parks, Experiences and Consumer Products and is a center of excellence leading strategy development and decision making through actionable data analytics, integration, and insights. Within CIMA, the Digital and Travel Operations Analytics (DTOA) team is focused on leveraging best practices in analytics to capture, analyze, and optimize our owned channels (digital/contact center) to drive Guest satisfaction and business outcomes.

The Digital Analyst must possess a passion for analytics and digital technology. He/she will play a critical role in delivering accurate, insightful analysis to drive decision-making throughout the organization. In order to succeed in the role, the Digital Analyst must possess a great attention to detail, passion and curiosity to understand the “why” behind performance, and ability to create and support a story based on quantitative findings.

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The Digital Analyst must possess a passion for analytics and digital technology. He/she will play a critical role in delivering accurate, insightful analysis to drive decision-making throughout the organization. The person must be comfortable working with partner teams, conducting both planned and ad hoc analyses, preparing reports, and communicating insights to a variety of audiences.

The position reports to the Travel Operations Analytics Manager and does not have direct reports.

  • Graduate degree in an analytical/quantitative field or equivalent

  • Bachelor’s degree in analytical/quantitative field – e.g. statistics, economics, mathematics, marketing analytics, engineering, etc.

  • 4+ years web analytics experience

  • Travel industry and ecommerce experience

  • Experience with A/B testing and website optimization

  • Ability to apply statistical rigor to analyses

  • Experience with Adobe Analytics, Adobe Mobile Services, Adobe Report Builder

  • Experience with SQL, Hive, SAS and/or other programming languages

  • 3+ years of experience with web analytics tools such as Adobe Analytics or Google Analytics

  • Familiarity with mobile/app analytics tools (e.g. Adobe Mobile SDK)

  • Ability to derive actionable insights from data and effectively guide decision-making

  • Ability to design tagging strategies and effectively QA analytics tracking on mobile platforms

  • Proactive curiosity to understand the “Why” behind performance, decisions, etc.

  • Ability to manage multiple priorities and consistently meet deadlines in a fast-paced, complex business environment

  • Excellent written and verbal communication skills

  • Proficient in Microsoft Office suite

  • Ability to maintain and grow relationships with partners/clients/team

  • Strong attention to detail

Responsibilities include, but not limited to:

  • Manage existing regular (e.g. weekly, monthly, quarterly, etc.) reports on performance of the digital channel

  • Support business partners with ad-hoc reporting and in-depth website and app analysis

  • Design effective and impactful reports and visualizations for business and technical audiences

  • Collaborate with business, technology and analytics partners to determine needs and assist with defining data collection requirements

  • Work with implementation specialists to validate website tracking

  • Leverage analytics to continuously recommend optimization tactics that will improve site and mobile app performance and engagement

  • Define and execute quality assurance procedures to ensure accuracy of analytical output

  • Create presentations to highlight analysis and tell the story

Required Education :

  • Bachelor’s degree in analytical/quantitative field – e.g. statistics, economics, mathematics, marketing analytics, engineering, etc.

Preferred Education :

  • 3+ years of experience with web analytics tools such as Adobe Analytics or Google Analytics

  • Familiarity with mobile/app analytics tools (e.g. Adobe Mobile SDK)

  • Ability to derive actionable insights from data and effectively guide decision-making

  • Ability to design tagging strategies and effectively QA analytics tracking on mobile platforms

  • Proactive curiosity to understand the “Why” behind performance, decisions, etc.

  • Ability to manage multiple priorities and consistently meet deadlines in a fast-paced, complex business environment

  • Excellent written and verbal communication skills

  • Proficient in Microsoft Office suite

  • Ability to maintain and grow relationships with partners/clients/team

  • Strong attention to detail

Company Overview :

English

Job ID: 736939BR

Location: Anaheim,California

Job Posting Company: Parks, Experiences and Products

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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