The Walt Disney Company Data Analyst, Customer Information Management in Burbank, California
The mission of the Customer Information Management (CIM) team is to optimize the value of customer data for use in building direct customer relationships and delivering relevant customer experiences across TWDC’s brands and businesses globally. As a central resource for company-wide customer data, the team partners with stakeholders across the company to establish data practices, policies and capabilities to collect, use and share data in support business objectives, while maintaining respectful consumer data practices. Primary responsibilities of the group are to:
Enrich enterprise data assets by acquiring, organizing and aggregating customer data from various sources to construct a full and accurate view of a customer’s interactions with the company for use in direct/email marketing, targeted media campaigns and analytics.
Deliver customer data, data analysis support and customer data insights to businesses on as needed basis, including audience selection and segmentation services as well as email marketing campaign services.
Establish global, company-wide standards and business policies for collection, sharing, use and retention of customer information, including standards for cross-business use, communication/targeting relevance and other brand-related controls.
Own and operate enterprise-wide tools and capabilities, including the shared enterprise-wide customer/ marketing data environment and any company-wide customer-facing tools (e.g., customer preference and email permission centers).
The Data Analyst will support efforts to acquire and ingest new customer data as well as analyze, refine and organize existing data to improve its quality, consistency, organization and utility for eventual use by CIM and other business unit marketing teams. With guidance from the Sr Manager, the Data Analyst will support the maintenance of manual data processing jobs as well as automated data processing jobs that transform critical (raw) source data sets into structured and standardized formats.
In addition, the Data Analyst will assist the Sr. Manager as well as other members of the Data Services team in executing business unit as well as internal data extract requests, supporting customer reporting, analytics projects and business unit data enhancement initiatives. The Data Analyst will also develop and maintain technical documentation of all assigned data processing activities, automated and manual, current and new, including business rules, data sources, data processing requirements and related logic, ensuring information is up to date and accurate.
Aid in data onboarding projects in collaboration with technology partners, including analysis and evaluation of source data as well as documentation of source data taxonomy and data transformation requirements.
Code, schedule, run and maintain manual data processing jobs as well as automated data processing jobs that transform critical (raw) source data sets into structured and standardized formats.
Develop and maintain technical documentation of all assigned data processing activities, automated and manual, current and new, including business rules, data sources, data processing requirements and related logic.
Produce ad hoc reports based on business and leadership needs by constructing analytical queries.
At least 2 years of experience writing SQL queries against large customer data sets for use in marketing or customer service applications.
At least 2 years of experience working with custom ETL implementations and maintenance.
Experience using SQL in a data warehouse environment – preferably Snowflake.
Experience with orchestration of ETL workflows. Strong proficiency in programming languages, preferably Python.
Demonstrated experience with databases, reporting, analytical environments.
Excellent interpersonal skills working with customers and engineers with ability to adjust communications based on equally credible with individual contributors and executives.
Experience with Python, and/or other analytical tools.
Apache Airflow experience.
Experience providing data support to customer relationship marketing and digital media teams.
Experience operating within customer data environments sourcing data from a range of sources.
Familiarity with Jira, GitHub, Agile development methodologies.
Experience in the digital media and entertainment industry.
Knowledge in how data assets are used to support marketing programs, reporting and customer analysis functions.
Bachelor’s degree in Computer Science, Information Science, Engineering or related Bachelor of Arts degree with heavy focus on analytical and statistical methods.
Job ID: 786002BR
Job Posting Company: The Walt Disney Company (Corporate)
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.