The Walt Disney Company Analytics & Optimization Manager in Celebration, Florida

In this role The Advanced Analytics & Optimization Manager will leverage multiple statistical methodologies including predictive modeling, marketing mix modeling, and ROI analysis to develop insights into our global marketing investment, and Incorporate these insights into advanced scenario planning applications for use by the Global Marketing & Sales Organization. This role will also develop other data mining projects at the direction of senior leadership. This is an individual contributor role reporting to the Manager, Advanced Analytics & Optimization.

Responsibilities :

  • Develop Marketing Mix Models for various WDPR business units

  • Transform model results into insights to help stakeholders understand historical media impact and trends in media performance

  • Develop and deliver action-oriented, insightful analytic presentations that provide consultative direction to key stakeholders.

  • Create other statistical and data mining models for various WDPR business units

  • Perform other exploratory data analysis as assigned

Basic Qualifications :

  • Minimum 3year(s) professional work experience

  • Demonstrated strong written and verbal communication skills

  • Experience with marketing/media mix modeling

  • Experience with various analytic methodologies including; CHAID, multi variant regression, and time series regression and forecasting

  • Experience with SAS, SPSS, R or Python

  • Experience with multiple digital data sources including DART, and Omniture

  • Experience with Multi Touch Attribution methodologies

Preferred Qualifications :

  • 5 years professional work experience

  • Advance experience with SAS including Enterprise Miner

  • Prior work experience within a media agency or analytics consulting firm

  • Experience building and delivering scenario planning applications

  • Experience with Teradata

  • Advanced SQL programming skills

Required Education :

  • Master's degree or equivalent in Statistics, Economics, Mathematics, Business Administration, or Operations Research

Preferred Education :

  • PhD or equivalent in Statistics, Economics, Mathematics, Business Administration, or Operations Research

Job ID: 605397BR

Location: Celebration,Florida

Job Posting Company: Parks, Experiences and Consumer Products