Job Information
The Walt Disney Company CE Mgr II-Strategy Plng & Integration in Celebration, Florida
Customer Engagement (CE) is part of the Marketing Center of Excellence within Disney Experiences. We connect consumers to the place where dreams come true through the development of comprehensive, audience-focused, data-driven communication plans across offline, digital and direct relationship channels. We are looking for a Customer Engagement Manager II– CE Strategy, Planning and Integration to join our dynamic team. You will be responsible for the planning, forecasted spending, message integration and execution of paid media and owned channel campaigns for your assigned line of business. If this sounds like you, we encourage you to apply!
You will report to the Mgr-CE-Strategy Plng & Integration
What You Will Do
Develop comprehensive, multi-channel owned channel plans (email, direct mail, push) based on marketing, media, and consumer insights. Additional opportunities within paid media channels as well.
Collaborate with Marketing Strategy, Agency, Creative and other CE teams to collect campaign inputs, present media strategies, manage campaign message distribution and share performance results and optimizations for campaigns.
Provide message distribution instructions to Activation partners across channels.
Track spending and update budgets for accuracy in planning and activation.
Proactively find opportunities to improve the Guest Experience after trip booking via relevant media and direct channel programs.
Prioritize vital project coordination efforts across internal departments to ensure successful plan launches (Including Activation, Creative, Privacy, Platform, and Finance.)
Required Qualifications & Skills
Proven experience (preferred minimum of 3+ years) with Owned Channel Media Planning (email, direct mail, push); Digital, Programmatic, or Search Marketing experience also recommended.
Demonstrated history of project management with diverse teams within a Marketing organization or agency
A passion for storytelling through creative and latest media platforms and vehicles, with executive-level presentation experience explaining sophisticated media and industry trends.
Expertise in using Smartsheet or Workfront.
CRM (Email and Direct Mail) experience highly desired.
Education
Bachelor's degree in Advertising, Marketing, or Communications, or equivalent work experience
Additional Information
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
#DXMedia#DX Marketing
Job ID: 10093009
Location: Celebration,Florida
Job Posting Company: Disney Experiences
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.