The Walt Disney Company Consumer Insights Manager in Celebration, Florida
At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. You’ll help inspire the magic by enabling our teams to push the limits of entertainment and create the never-before-seen for audiences around the world!
The Consumer Insight (CI) team is a key part of CIMA (Consumer Insight, Measurement, and Analytics), an organization within Disney Parks Experiences and Products Finance responsible for informing strategy development and influencing decision-making company wide. Consumer Insight’s role is to drive business value and consumer centric decision-making by deeply understanding both the consumer and the complexities of our business, leveraging actionable insights to identify new opportunities and execute strategies that meet desired business goals. We can only achieve this when we anticipate and address consumer needs and behaviors in ways that optimize the guest experience and drive improved business performance.
To enable the continuous development of key metrics and rich insights, CI’s internal quantitative research capabilities include survey instrument development, digital and in-person survey administration, structured and unstructured data management, research account services, and advanced technology platforms. Additionally, CI executes qualitative primary research, leverages an extensive array of secondary research sources, and partners with external research agencies to gain deeper understanding of market trends. Internal partners of CI span all functions and lines of business across the enterprise, including Walt Disney Imagineering, Global Business Development, Creative Entertainment, Marketing & Sales, Theme Park Operations, Resorts Operations, Merchandise, Food & Beverage, Revenue Management, Pricing, Forecasting, Public Affairs, and many others.
We are seeking a Consumer Insight Manager who will be responsible for providing breakthrough insights and thought leadership for the Global Development and Walt Disney Imagineering teams. These insights will be used to drive future strategies, identify opportunities and mitigate risks.
The Manager will be responsible for all phases of the market research process including needs identification, project design/management, survey/discussion guide design, liaising with internal field team and external vendors, analysis, synthesis and presentation of objective, clear and actionable insights. The successful candidate will have proven success in designing, executing, managing, and leveraging actionable consumer research applying industry-leading tools, innovative techniques, and advanced methodologies both in the qualitative and quantitative arenas while encompassing secondary resources.
Minimum 5 years relevant, hands-on experience in related field (e.g. marketing/sales, market research, business analytics, strategic planning, new product development)
Critical thinker, able to sort through complex business issues to develop research plans that will generate actionable recommendations. Able to think out of the box and willing to try different research approaches.
Able to conceptualize and build an analytic plan, design questionnaires, and analyze, synthesize and summarize data leading to actionable recommendations.
Manage market research projects including key contact with stakeholders on research initiatives, and interface with research suppliers when appropriate.
Excellent written and oral communication skills with experience in synthesizing disparate and sometimes contradictory learnings. Demonstrated use of presentation software and other media tools to tell a compelling and engaging story.
Demonstrated strong negotiation and organizational skills. Proven ability to handle conflict.
Flexible and nimble - can adapt to changing priorities. Comfortable navigating and excelling in ambiguous environments with no playbook for success
Hands-on experience mining and synthesizing secondary data sources
Ability to partner and work well with various levels of the organization
Experience managing a team of 1-2 people
Demonstrated experience with complex product or experience centric, creative research studies.
Must be able to travel domestically and internationally as needed
Experience in researching unique, "emotional" brands
Management consulting, strategy, foresight or agency experience
Experience working with artists, designers and other creative professional
Experience in theme parks, hospitality or entertainment
Knowledge of overseas markets and a global outlook
Understanding of early stage new product development. Champion of new ideas and new business opportunities
Hands-on experience with SAS/SPSS or similar package
Knowledge and application of data visualization software, e.g. Tableau
- Undergraduate degree in related field
- Master’s or doctoral degree in social sciences, business, or other relevant field
Job ID: 887268BR
Job Posting Company: Parks, Experiences and Products
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.