The Walt Disney Company Jobs

Mobile disney Logo

Job Information

The Walt Disney Company Disney Consumer Products (DCP) Global Brand & Franchise Management (Disney Princess) Intern, Summer/Fall 2024 in Celebration, Florida

Disney Consumer Products (DCP) Global Brand & Franchise Management (Disney Princess) Intern, Summer/Fall 2024

About the Role & Program

Disney Consumer Product (DCP) brings the magic of Disney’s beloved stories, franchises and characters to families and fans around the world. From toys to apparel, books to games, our global marketing organization has a profound impact on The Walt Disney Company and the global markets in which we operate. With a portfolio of renowned franchises including Disney, Pixar, Marvel, 20th Century Studios, National Geographic and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire!

What You Will Do

Join us as a full-time Global Brand & Franchise Management intern where you’ll be responsible for developing and implementing the long-term business plans for Disney Consumer Products. The Disney Global Brand Commercialization team is responsible for brand & franchise management in support of beloved properties and storytelling – everything from Mickey Mouse to Disney Princess and Toy Story to Encanto! Our Intern supports the execution of the Disney Princess & Frozen franchise strategies and vision across DCP and assists in the day-to-day development and implementation of franchise playbooks. If selected for this role, you will report to the Assistant Manager of Global Brand Commercialization.

Your role will involve:

  • Build and manage internal team resource tools by franchise, including guidelines and reference documents, calendars, and program assets to aid in overall brand management

  • Develop marketing materials, including one-pagers, brand decks, sizzles, and product updates to support our sales, marketing, and franchise management efforts

  • Conduct competitive analysis and research, providing regular updates and insights to the team

  • Manage and track the internal marketing approval process, ensuring compliance with company guidelines

  • Schedule and coordinate team meetings, build agendas, distribute meeting notes and follow up on action items as needed

  • Collaborate with Category and Asset Operations teams to acquire accurate product images and creative updates to support filmmaker meetings, presentations, PR requests and more

  • Manage content updates, including generating attendee lists, scheduling, and coordinating logistics for screenings

  • Proficiently build and update presentation materials using PowerPoint and Keynote

  • Act as a liaison between our team and Third-Party Commercialization, Publishing, and Games teams, providing updates on franchise developments and tool availability

Required Qualifications & Skills

  • Self-starter, motivated, proactive, conscientious, flexible, detail-oriented

  • Excellent organizational, attention to details, and presentation skills

  • Ability to project manage and balance multiple deadlines

  • Excellent communication (verbal and written) and teamwork skills

  • Resourceful, innovative and adaptable to change

  • Strong digital literacy (Outlook, Excel, Power Point, Word, Keynote)


  • Undergraduate students in senior year (or recently graduated within the past six months) pursuing a bachelor's degree in marketing, business, communications or other related field

Eligibility Requirements & Program Information

  • Be enrolled in a college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR have graduated from a college/university within the past six (6) months OR currently participating in a Disney College Program or Disney Professional Internship

  • Be at least 18 years of age

  • Have not completed one year of continual employment on a Disney internship or program

  • Possess unrestricted work authorization

Additional Information

  • Ability to have a consistent, reliable work schedule throughout the internship

  • The approximate dates of this internship are June 2024 - January 2025

  • Ability to work full time hours (approximately 40 hours per week) Monday - Friday, for the duration of the internship with possible evenings and weekends if necessary

  • Must provide own housing for the duration internship program in the Orlando, FL area

  • Must have reliable transportation to/from work

  • Housing: This internship is based in Orlando, FL . Housing is available on a first-come, first-serve basis through our partnership with American Campus Communities, for more information click here .


  • Print This Role Description : Strong candidates may be invited to complete a phone interview. We strongly encourage applicants to print a copy of this role description, so they can refer to it in the event they are selected for a phone interview. Note that this role description will not be accessible once the posting is closed.

Job ID: 10080175

Location: Celebration,Florida

Job Posting Company: Consumer Products Games & Publishing

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.