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The Walt Disney Company Associate, Lic, HL, DMCE in Glendale, California

The Associate provides support in managing a category of products and a portfolio of licensees in order to meet or exceed predetermined revenue targets and growth objectives. This individual will perform day-to-day responsibilities including licensee management/communication and product approvals.

Responsibilities :

Category Management:

  • Manages day-to-day relationship with licensees for a specific segment of the business, providing information, facilitating assets, resolving issues, on-boarding new licensees, reviewing/approving/facilitating approvals of submissions and promotion/advertising initiatives

  • Assists in defining and activating category and property strategy

  • Supports the process of identifying, pitching and selecting licensees

  • Develops and present trends and competitive research within the category as assigned by manager

  • Maintains current knowledge of industry trends, competitors, business opportunities, threats and dynamics

  • Identify research and analysis needs to include: sales forecasting, trend research, retail shopping analysis

  • Helps identify new business opportunities and explore how to maximize business with current licensees

  • Performs other duties as assigned

Finance and Business Planning:

  • Supports manager in everyday responsibilities such as contract and amendment process, financial analyses, forecasting, strategy presentations, product line analysis and other projects for the category

Product Development:

  • Works with the Product Development team to approve and maintain line lists

  • Works with Product Development to ensure timely OPA (Online Product Approval) comments are provided and help minimize disruption of our product launches

  • Execute merchandising plans; public relations and advertising coordination

  • Ensures licensee product lines reflect Disney quality and brand/property objectives

  • Set-up line review with licensees, Product Development team and film makers where require

  • Prepare product presentations included but not limited to internal line reviews

Brand and Content Management:

  • Active contributor to a matrixed team including Franchise Licensing, Product Development, Finance, Integrated Retail, HR, Contract Administration & Franchise Marketing

  • Develop cross divisional relationships with key stakeholders across TWDC to help maximize licensing opportunities (e.g. Studio Promotions, Alliances, Corporate Brand Management etc.)

Marketing and Retail/Sales:

  • Ensures timely approvals of licensee's marketing elements in Disney Media Manager

  • Supports internal initiatives generated by the Franchise Marketing and Integrated Retail teams

Basic Qualifications :

  • Strong relationship building skills, flexible and adaptable; able to collaborate, influence and persuade at all levels of an organization, both internal and external

  • Capable of working independently and managing a variety of initiatives / opportunities simultaneously

  • Self-starter, motivated and proactive

  • Highly detail-oriented

  • Solid written and verbal communication skills

  • Solid presentation skills

  • Friendly, people oriented team player

  • Able to handle multiple tasks and assignments

  • Required computer skills (Excel, Power Point / Keynote, Word, Outlook)

Required Education :

  • BA/BS or equivalent

  • 1-2 years of experience in CPG marketing preferred

  • Licensing or toys experience preferred but not required

Job ID: 688063BR

Location: Glendale,California

Job Posting Company: Disney Parks & Resorts