The Walt Disney Company Manager, Digital Marketing, Social in Glendale, California

The Digital Marketing, Social group is responsible for overseeing over 350+ handles across multiple brands (Disney, Pixar, Star Wars), franchises and films (Disney Princess, Mickey, Frozen), and brand voices (Oh My Disney, Disney Family, Disney Style) for the Direct-to-Consumer & International segment.

The Manager, Digital Marketing, Social will oversee the planning and daily management of social and website properties across the Direct-to-Consumer & International segment. This individual serves a dual role as chief editor and strategist for franchises, films, and original brands within the larger Digital Marketing, Social Team.

Responsibilities :

  • Manage a team of Social Engagement Strategists that plan across all social media platforms

  • Set the overall vision and social strategy for franchises and films through an evergreen, always-on approach

  • Partner with business units across The Walt Disney Company to activate the Disney Digital Network

  • Participate in the planning, development, and management of long and short-term franchise plans

  • Use data and fan sentiment to track and analyze performance, optimal mix of digital content, and community growth

  • Identify emerging trends, platforms, and tools to develop, grow, and sustain new and existing audiences

  • Deliver best-in-class solutions to drive streaming service subscriptions and awareness across all social platforms

Basic Qualifications :

  • Minimum BA or BS degree, preferable in Communications, Business, Marketing, and/or related field.

  • Minimum of 3-5 years of experience in a management role

  • Excellent writing and editing skills with the ability to pair creative strategy with larger business objectives

  • Passion for storytelling and creating high-class brand experiences in the social space

  • Thorough understanding of social media analysis, website performance, and reporting

  • Superior knowledge of social platforms and native tools

  • Ability to adapt quickly to new technology and platform offerings

  • Polished in presentation and communication

  • Preferred experience in Sprinklr publishing and reporting, Facebook Business Manager Insights, and Keynote presentations

Required Education :

  • BA or BS degree, preferable in Communications, Business, Marketing, and/or related field.

Job ID: 617887BR

Location: Glendale,California

Job Posting Company: Direct-to-Consumer and International