The Walt Disney Company Sr Mgr, GPM-Retail Channels Distribution in Glendale, California
The Global Product Management (GPM) team will drive the development of strategic product priorities and, in partnership with P&L owners and Product Development, will bring these strategies to life through the creation of go-to-market business plans that disrupt existing Category and Retail channel models across Licensed, Publishing, Theme Parks & Resorts, Disney store, shopDisney, Flexible Business Models (e.g. DTR, Wholesale), and 3rd party retail.
This position is responsible for developing overarching global retail channel strategies and initiatives that cross all channels of trade. This position will provide strategic direction for the retail sales/marketing teams and will partner with content providers and key internal partners to meet segment’s financial objectives. This position reports to the VP, Global Product Management Flexible Business Models & Retail.
Develop global distribution channel strategies to achieve DPECP financial and strategic goals
Create strategies and develop go-to-market plan to drive growth in identified channel opportunities including Value, Kiosk and non-owned and operated eCommerce
Identify new channel opportunities by business model, category, audience, market, etc.
Drive long-term portfolio planning with focus on Key Accounts (e.g. Walmart, Target, Carrefour) and other major retail accounts
Analyze retailer specific landscape (e.g. Target key focus areas, trends impacting Target) to optimize portfolio planning
Partner with Integrated Retail Sales, Retail Marketing and Retail Brand Development leaders to develop account specific plans (e.g. non-content driven programs, 365 programs, strategic partnerships)
Partner cross-functionally (Licensing, Studio, Parks) to maximize marketing and utilization of Disney, Marvel and Lucas intellectual propertyContinually identify and analyze key channel trends by market (e.g. growth of eCommerce globally, evolution of traditional Trade in Indonesia, growth of Value in US)
Basic Qualifications :
8-10 years experience in brand, consumer packaged goods, or entertainment sales, franchise/brand management, consumer marketing
Experience in developing and executing product or retail strategies including P&L management
Experience working cross-functionally
Must be results oriented, highly organized and self-motivated
Excellent written and verbal communication skills
Ability to successfully lead multiple projects within a matrixed organization
Required Education :
Bachelor's degree required
Preferred Education :
MBA strongly preferred
Job ID: 596139BR
Job Posting Company: Parks, Experiences and Consumer Products