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The Walt Disney Company Marketing Manager in Kissimmee, Florida

Job Summary:

From toys to apparel, books to games, Disney Consumer Products, Games and Publishing (CPGP) brings our products, through stories and characters, to markets worldwide. With a portfolio of renowned franchises including Disney, Pixar, Marvel, 20CS, National Geographic and Star Wars, our efforts to provide new and experiential products, designed to entertain and inspire, is industry-leading and category shaping.

Working with the Senior Manager, develop marketing strategy for, and manage, publishing franchises, series, and titles with a focus on adult fiction titles while aligning with overall publishing brand strategies

Responsibilities:

  • Align our teams including Comms, PR, Sales, and Retail Marketing to ensure that all trade and consumer facing strategies are seamlessly integrated

  • Build strategy for owned (social, email, web) and paid (Amazon, social, third-party) messaging with all teams

  • Align with TWDC lines of business (Disney+, Consumer Products, National Geographic, etc.) to provide promotional synergies and marketing partnerships

  • Compile marketing information and assets required for marketing and sales materials and manage process through to delivery

  • Create sell sheets, Amazon Plus pages, and other materials (applying Marketing Creative )

  • Bring assets (ads, sell sheets, covers, photos, etc.) to partners

  • Set school and library priorities and work with our teams to build

  • Lead copywriting and copyediting for all marketing materials

  • Input campaign details and spends into internal systems (i.e., Pubs)

  • Manage marketing relationships with essential Licensing and International partners

  • Partner with Sales and Digital/eComm on metadata creation and optimization

  • Manage imprint presence at events

  • Manage operational aspects of marketing budget.

Basic Qualifications:

  • 5+ years experience in a marketing role, working with adult fiction books

  • Digital and Social Media experience

  • Willingness to travel domestically

Required Education

  • Bachelors Degree

Additional Information:

Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

CPGPJobs

Job ID: 889596BR

Location: Kissimmee,Florida

Job Posting Company: Parks, Experiences and Products

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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