The Walt Disney Company Marketing Manager in Kissimmee, Florida
From toys to apparel, books to games, Disney Consumer Products, Games and Publishing (CPGP) brings our products, through stories and characters, to markets worldwide. With a portfolio of renowned franchises including Disney, Pixar, Marvel, 20CS, National Geographic and Star Wars, our efforts to provide new and experiential products, designed to entertain and inspire, is industry-leading and category shaping.
Working with the Senior Manager, develop marketing strategy for, and manage, publishing franchises, series, and titles with a focus on adult fiction titles while aligning with overall publishing brand strategies
Align our teams including Comms, PR, Sales, and Retail Marketing to ensure that all trade and consumer facing strategies are seamlessly integrated
Build strategy for owned (social, email, web) and paid (Amazon, social, third-party) messaging with all teams
Align with TWDC lines of business (Disney+, Consumer Products, National Geographic, etc.) to provide promotional synergies and marketing partnerships
Compile marketing information and assets required for marketing and sales materials and manage process through to delivery
Create sell sheets, Amazon Plus pages, and other materials (applying Marketing Creative )
Bring assets (ads, sell sheets, covers, photos, etc.) to partners
Set school and library priorities and work with our teams to build
Lead copywriting and copyediting for all marketing materials
Input campaign details and spends into internal systems (i.e., Pubs)
Manage marketing relationships with essential Licensing and International partners
Partner with Sales and Digital/eComm on metadata creation and optimization
Manage imprint presence at events
Manage operational aspects of marketing budget.
5+ years experience in a marketing role, working with adult fiction books
Digital and Social Media experience
Willingness to travel domestically
- Bachelors Degree
Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
Job ID: 889596BR
Job Posting Company: Parks, Experiences and Products
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.