The Walt Disney Company Manager, Marketing (International) in Lantau Island, Hong Kong

The Manager, Marketing (International) is responsible for development and implementation of Hong Kong Disneyland Resort’s annual business strategy and plans on to drive visitation within International markets portfolio (Taiwan, Philippines, Malaysia, Singapore, India, Thailand, Indonesia, Australia, Japan and Korea). This role will be also required to develop the Go-to-Market strategies and plans in Marketing and Sales & Distribution Marketing for international markets. This will include formulating business strategies, translating strategies into Go-to-Market plans, defining communication and trade needs.

Responsibilities :

  • Conduct business reviews and apply the learnings into business strategies and plans. Formulate and drive Go-to-market strategies and plans (including Annual Operating Plan) across individual markets to build HKDL attendance and revenue through driving international visitation and spending.

  • Stay on top of the dynamics of the markets’ macro, economic, and political changes impact on the shift in destinations and translate them into impact on consumer behavior in spending, travel and destination shifts.

  • Size the market potentials of various international markets for recommending strategic priorities of markets.

  • Work with Consumer Insights to develop consumer understanding strategies and plans to track brand health measures or evaluate potentials to tap various consumer segments.

  • Provide leadership to other marketing disciplines to develop and implement marketing programs such that marketing initiatives can be executed in excellence to maximize return on investments.

  • Develop and coach a team of marketing professionals to perform.

  • Directly responsible for working with Food & Beverage and Hotel to understand and align marketing support priorities, formulating marketing strategies and developing marketing plans as needed.

  • Lead Finance and Revenue Management Analytics to manage and analyze the financial impact of the total marketing spending to maximize effectiveness.

  • Travel to key markets to drive key marketing and consumer insight initiatives and manage marketing representatives in Japan and India.

Basic Qualifications :

  • Bachelor degree in related discipline, MBA preferred.

  • At least 10 relevant working experience in top-notched FMCG and retail industry with P&L management and people management responsibility. Exposure in regional business is preferred.

  • Substantial understanding in the rationale and professional interpretation of consumer researches.

  • Strong interpersonal skills to interact with a broad range of stakeholders internally and externally.

  • Media knowhow to derive media brief and assessment on media recommendation. Given the wide use of touch point marketing, needs to be equipped with disciplined training gained from conventional marketing for evaluating use of unconventional media are essential.

  • Strong leadership and analytical skills.

Job ID: 562982BR

Location: Lantau Island,Hong Kong

Job Posting Company: Parks, Experiences and Consumer Products