The Walt Disney Company Manager, Display Media in New York, New York
At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.
Oversee the development and implementation of both programmatic and direct/guaranteed media strategies to drive subscriber acquisition, conversion & efficiency
Manage robust portfolio within existing channels (i.e. display, native, video, audio, etc.), while exploring growth of new channels
Supervise channel strategy, campaign structure, optimizations, and ad content (including strategic recommendations on creative content and messaging)
Provide ongoing training, feedback, and coaching to direct reports in order to improve individual as well as team development
Compile education collateral and lead internal sessions on latest paid media trends and advancements
Optimize budget across sites & placements to deliver positive return on marketing spend
Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
Support ongoing creative and landing page experimentation and testing
Recommend new paid media tactics, concepts, and approaches to inform broader marketing strategy
Collaborate cross-channel, with larger paid media team, to align on performance trends to ensure holistic team success
Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives
Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
4 years paid media & acquisition experience required, with at least 2 years programmatic experience
Direct response experience a must
Hands-on keyboard executional experience in Google’s Display & Video 360 and/or Verizon Media DSP required
Global/international media buying experience is preferred
Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
Strong understanding of 3rd party tracking, serving, and attribution technologies, primarily Google’s Campaign Manager, Adobe Analytics, and Kochava
Data and yield analysis skills (DMP) experience
Ability to strategically assess new opportunities and make data-driven decisions resulting in tangible improvements in performance
Flexibility & ability to work in a fast paced and dynamic environment
A strong communicator with a can-do, positive attitude and a strong desire to get things done
Sense of humor and desire to have fun!
Job ID: 759684BR
Location: New York,New York
Job Posting Company: Direct-to-Consumer and International
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