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The Walt Disney Company Manager, Marketing Operations in New York, New York

Marketing Operations empowers our marketing and partner teams to unleash growth velocity. By managing our marketing channels, we continuously optimize user touchpoints with growth and campaign marketers. With our partners in Product, Analytics & Insights, and more - we strategically align to build systemic solutions that enable marketers to ideate and test concepts. All with a relentless focus on the best experience for our users.

The Manager, Marketing Operations, drives our messaging user activation efforts by overseeing a team that instruments our global lifecycle messaging tests to enable marketers to ideate and quantify user impact. This role is a hybrid of skillsets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate. A successful Manager maximizes message utilization while balancing the needs of users and internal stakeholders using a measured approach. Imagine a career with an organization that brings smiles to millions every day. Imagine working with people whose passion for what they do is simply indescribable. We are The Walt Disney Company, live with a rich legacy of innovation, entertainment, and lifelong memories. With our vast array of both businesses and professionals, you’ll have the opportunity to join a team that’s beloved around the world, and to find out how it feels to love what you do. We invite you to discover for yourself why a career with Disney is the opportunity you‘ve been looking for.

Disney Streaming Services is an equal opportunity employer – Female/Minority/Veteran/Disability. Our goal is to create an inclusive workplace for all.

  • BA/BS degree or equivalent practical experience

  • SQL or other query language

  • Scripting (e.g. AMPscript, Liquid)

  • Statistical analysis

  • Proficient in Salesforce Marketing Cloud, Braze, and /or other lifecycle marketing platforms

  • Working knowledge of compliance requirements

  • Proficient in agile methodologies and working knowledge of Jira/Confluence

  • 7+ years in marketing driving lifecycle channel optimization and insights

  • An understanding and administration of message testing best practices

  • Attention to detail, with an ability to identify issues and implement remedies

  • Working knowledge of HTML to make message template adjustments and articulate more complex needs to developers

  • Passion for velocity, enabling the team to scale through superior project management

  • Analytic orientation and curiosity, using insights to drive your next course of action

  • Superior communication and copywriting skills

  • Experience supporting a globally distributed stakeholder team

  • Self-motivated, with a drive to exceed user expectations and enable marketers

  • Thrives in ownership, as our resident regional messaging expert

  • Experience directly managing and motivating a team

  • Drive North American messaging optimization and best practice adoption

  • Run split and multivariate tests, ensuring test protocols are administered to minimize bias

  • Implement and manage journey programs

  • Oversee messaging builds end-to-end, ensuring flawless execution and quality assurance

  • Monitor messaging programs and campaign and mitigate or flag issues to partners

  • Traffic messages utilizing targeting capabilities while balancing against business goals

  • Implement and audit all analytic encoding to enable messaging effectiveness

  • Drive messaging reporting and run adhoc analysis when requested

  • Ensure all messages conform to GDPR, CCPA, CAN-SPAM, COPPA, VPAA and other legal or compliance requirements

  • Manage direct reports

Responsibilities : Imagine a career with an organization that brings smiles to millions every day. Imagine working with people whose passion for what they do is simply indescribable. We are The Walt Disney Company, live with a rich legacy of innovation, entertainment, and lifelong memories. With our vast array of both businesses and professionals, you’ll have the opportunity to join a team that’s beloved around the world, and to find out how it feels to love what you do. We invite you to discover for yourself why a career with Disney is the opportunity you‘ve been looking for.

Disney Streaming Services is an equal opportunity employer – Female/Minority/Veteran/Disability. Our goal is to create an inclusive workplace for all.

Required Education :

  • BA/BS degree or equivalent practical experience

Preferred Education :

  • 7+ years in marketing driving lifecycle channel optimization and insights

  • An understanding and administration of message testing best practices

  • Attention to detail, with an ability to identify issues and implement remedies

  • Working knowledge of HTML to make message template adjustments and articulate more complex needs to developers

  • Passion for velocity, enabling the team to scale through superior project management

  • Analytic orientation and curiosity, using insights to drive your next course of action

  • Superior communication and copywriting skills

  • Experience supporting a globally distributed stakeholder team

  • Self-motivated, with a drive to exceed user expectations and enable marketers

  • Thrives in ownership, as our resident regional messaging expert

  • Experience directly managing and motivating a team

Company Overview :

English

Job ID: 733534BR

Location: New York,New York

Job Posting Company: Direct-to-Consumer and International

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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