The Walt Disney Company Manager, Media Investment in New York, New York
This position can sit in Burbank, CA or New York, New York.
On behalf of the DMED streaming divisions, the theatrical studio team, and all Disney broadcast and cable networks, it is the investment team’s responsibility to increase media efficiency and grow revenue via deeper media vendor partnerships, advanced analytics, internal synergy analysis, and sharing of data and cross-divisional communication on marketing effectiveness. Media Investment will work directly with media vendors and in conjunction with agencies, research, and internal marketing teams, to ensure business growth and financial benefit for The Walt Disney Company.
The Manager of Media Investment will play an important role in our new media investment organization. This includes: working on DMED linear, multiplatform and digital investment strategies, marketing analytics, and agency management. The ideal candidate possesses outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines. Must enjoy working in a fast-paced, dynamic environment. Proven ability to handle a high-volume workload with a can do attitude.
Assist senior management in upfront process (linear, multiplatform & digital), marketing analytics, and agency management
Lead and advocate for your assigned line-of-business in the new DMED buying organization ensuring they receive significant benefit from DMED’s collective buying power
Create expanded media investment opportunities with media partners and agencies
Assist in holistic analysis of digital attribution and leverage knowledge to improve ROI across DMED
Work closely with senior management to evaluate spending across lines-of-business for most profitable sales outcomes
Partner with media planners from across DMED to share new tactics, strategies and best practices for learning and implementation
Seek, create and recommend new investment strategies/partners that garner greater value for your dedicated divisions
Stay on top of industry trends, ad products, and consumer behaviors to inform how divisions can incorporate new technologies and partners into campaigns
Lead/Write/Organize Cross DMED/Disney plans to help unify and accelerated thinking and best practices across all media teams
Work with Assistant on scheduling meetings and internal statuses, providing agendas and recaps for larger team
5+ years relevant media experience
Media buying, Media planning and/or strategy experience
TV network, streaming or entertainment experience preferred
Proficient in Microsoft tools
Project management skills/experience
Outstanding communication, organizational, analytical and problem-solving skills
Flexibility and ability to work in a fast paced and dynamic environment
Strong communication skills with a can-do, positive attitude and a desire to get things done
Ability to be a collaborative team player who can inspires others to develop and execute new ideas
Ability to help create new processes and work flow on the DMED team
Job ID: 781730BR
Location: New York,New York
Job Posting Company: Disney Media & Entertainment Distribution
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