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The Walt Disney Company Marketing Operations Associate Manager in New York, New York

  • Drive ESPN+ messaging optimization and best practice adoption

  • Run split and multivariate tests, ensuring test protocols are administered to minimize bias

  • Implement and manage journey programs

  • Oversee messaging builds end-to-end, ensuring flawless execution and quality assurance

  • Monitor messaging programs and campaign and mitigate or flag issues to partners

  • Traffic messages utilizing targeting capabilities while balancing against business goals

  • Implement and audit all analytic encoding to enable messaging effectiveness

  • Drive messaging reporting and run adhoc analysis when requested

  • Ensure all messages conform to GDPR, CCPA, CAN-SPAM, COPPA, VPAA and other legal or compliance requirements

  • 3+ years in marketing driving lifecycle channel optimization and insights, specifically with push, SMS and/or in-app messages

  • An understanding and administration of message testing best practices

  • Attention to detail, with an ability to identify issues and implement remedies

  • Working knowledge of HTML to make message template adjustments and articulate more complex needs to developers

  • Passion for velocity, enabling the team to scale through superior project management

  • Analytic orientation and curiosity, using insights to drive your next course of action

  • Excellent communication and copywriting skills

  • Experience supporting a globally distributed stakeholder team

  • Self-motivated, with a drive to exceed user expectations and enable marketers

  • Working knowledge of mobile platform capabilities (e.g. iOS push user experience vs Android push user experience)

  • Thrives in ownership, as a resident lifecycle channel expert

  • Passion for sports

  • SQL or other query language

  • Scripting (e.g. AMPscript, Liquid)

  • Statistical analysis

  • Proficient in Salesforce Marketing Cloud, Braze, and /or other lifecycle marketing platforms

  • Working knowledge of compliance requirements

  • Proficient in agile methodologies and working knowledge of Jira/Confluence

  • BA/BS degree or equivalent practical experience

Marketing Operations empowers our marketing and partner teams to unleash growth velocity. By managing our marketing channels, we continuously optimize user touchpoints with growth and campaign marketers. With our partners in Product, Analytics & Insights, and more - we strategically align to build systemic solutions that enable marketers to ideate and test concepts. All with a relentless focus on the best experience for our users.

The Marketing Operations, Associate Manager, drives our lifecycle channel to enable marketers and administer user lifecycle messaging tests. This role is a hybrid of skillsets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate. A successful Associate Manager maximizes message utilization while balancing the needs of users and internal stakeholders using a measured approach.

Required Education :

  • BA/BS degree or equivalent practical experience

Preferred Education :

  • 3+ years in marketing driving lifecycle channel optimization and insights, specifically with push, SMS and/or in-app messages

  • An understanding and administration of message testing best practices

  • Attention to detail, with an ability to identify issues and implement remedies

  • Working knowledge of HTML to make message template adjustments and articulate more complex needs to developers

  • Passion for velocity, enabling the team to scale through superior project management

  • Analytic orientation and curiosity, using insights to drive your next course of action

  • Excellent communication and copywriting skills

  • Experience supporting a globally distributed stakeholder team

  • Self-motivated, with a drive to exceed user expectations and enable marketers

  • Working knowledge of mobile platform capabilities (e.g. iOS push user experience vs Android push user experience)

  • Thrives in ownership, as a resident lifecycle channel expert

Company Overview :

English

Job ID: 733528BR

Location: New York,New York

Job Posting Company: Direct-to-Consumer and International

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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