The Walt Disney Company Chargé de référencement SEO in Spotswood, New Jersey
SEA and SEO Referencing Specialist - EMEA (F/M)
As the SEA and SEO Referencing Specialist in the Audience & Content Distribution Strategy department, you will join the media activation hub in charge of Offline, Paid Social Media and Search (SEA / SEO) touchpoints.
Your main mission will be to ensure that Disneyland Paris strategy is rolled out on search engines across 12 European markets.
You role consists of applying these strategies to concrete and measurable actions within your scope of responsibility, while ensuring continuously optimised performance.
You will work closely with a number of internal stakeholders: Audience & Content Distribution Strategy team, Marketing teams (central and local), Internet (in charge of website management), etc. as well as external partners: media agency, creative agency, advertising agency, etc.
Your day-to-day responsibilities
Assisting in the development of SEA and SEO strategy by clarifying and applying principles drawn from the global media strategy defined by the planning hub
Guaranteeing effective rollout of SEA campaigns, working with the SEA agency: briefing, analyzing and validating recommendations, tracking optimizations, reporting
Assessing ongoing campaign performance to ensure set targets are reached for each market
Rigorously tracking and optimising investments and staying on budget
Ensuring good natural visibility on search engine sites, working with the SEO agency and ensuring that recommendations are implemented internally
Communicating results and performance of SEA campaigns to the various internal stakeholders
Ensuring permanent monitoring of innovations, new practices on touchpoints, and promote bestpractices internally
Basic Qualifications :
Do you have the right profile?
Ideally, you have a master’s degree from a University or Business School, majoring in Marketing / Communication
You have at least 2 to 3 years of experience in a similar referencing position in an agency or at an advertiser.
You have proven experience in an international environment
You speak fluent French and English (level C1).
You have in-depth knowledge of SEA and SEO.
You are proficient in Microsoft Office, especially Excel and Powerpoint
You have an excellent grasp of business needs and strategic requirements
Preferred Qualifications :
You provide informed input and solutions, are adaptable and enjoy challenges
You work independently, prioritizing actions and managing multiple projects simultaneously
You are detail-oriented and rigorous
You have a dynamic, creative personality with proven interpersonal skills
Your clear, insightful communication facilitates rapid decision-making
You apply your critical thinking to problem solving
You are dynamic and have a positive attitude
Your professionalism enables you to integrate a team, effortlessly and effectively
Job ID: 614344BR
Location: Spotswood,New Jersey
Job Posting Company: Parks, Experiences and Consumer Products